You want to sell your gold, but let’s be honest—the industry is filled with lowball offers, shady buyers, and horror stories of lost packages. We get it. That’s why GoldVara was built differently—to make selling gold simple, transparent, and secure.
I’m Steve Madar, and for nearly 20 years, I’ve built some of the most trusted gold-buying companies in America. I’ve helped thousands of people turn their gold and jewelry into real cash without the runaround. Now, with GoldVara, I’ve made the process even easier, safer, and fairer.
Gregory AlvaradoTrustindex verifies that the original source of the review is Google. Sent my jewelery, got an offer that I like, accepted the offer and now waiting for my check. Hey, how hassle-free is that! They also checked with me to make sure I received my mailing envelope. Goldvara made it extra hassle-free. Thanks. Team ETrustindex verifies that the original source of the review is Google. Ashri was very helpful and provided insight into the world of selling gold. Admittedly, I don't know if I got a good price but cash is cash. Note also that this is the only firm in NYC that is listed in the Better Business Bureau website. As always, try to do your research first and canvass around. But my family and I will be going back here. Kristofer HatfieldTrustindex verifies that the original source of the review is Google. although the gold selling process took a little longer than i expected, it was worth finding out that the gold jewelry i was selling was worth more than i thought. so the extensive testing and evaluating that the guy here did was appreciated. Harold HarperTrustindex verifies that the original source of the review is Google. i visited three places today and got the best offer at this place for my gold. person was nice and seemed knowledgable. no pressure and straight forward gold buyer. i recommend including them when looking for the best price when selling gold.

The gold buying business isn’t just about weighing metal and making offers—it’s a mix of market knowledge, psychology, negotiation, and trust-building.
Not all gold buyers play fair. Many rely on tricks and intimidation to squeeze more profit out of sellers who don’t know how the game works.
Aren’t Always Honest
At GoldVara, we publish our gold payout prices, no gimmicks or bait-and-switch offers. If a seller’s jewelry has added value (like designer branding or gemstones), we recognize that.
How We Assess Gold:
➤ First Step: The Eye Test – After handling thousands of pieces of jewelry, we can instantly recognize common, unique, and valuable pieces.
➤ Physical Inspection – We confirm expectations through non-destructive testing, such as:
- Checking for hallmarks, stamps, or markings.
- Grouping gold by purity and weighing each type separately.
- Adjusting for non-precious gemstones (which add weight but not value).
➤ Branded, Estate, or Vintage Jewelry – If a piece has collector or resale value, we price it against the second-hand luxury market, not just by metal weight.
➤ Sellers get free shipping via FedEx or UPS with tracking and Insurance.
➤ Discrete packaging No logos, no GoldVara branding, no risk.
➤ All Packages are delivered and held at FedEx and UPS locations for added security.
➤ A detailed offer is emailed to you showing a full breakdown of items, weights and gold purity and the price offered for each item according to our published payout prices - simply click “Accept” or “Decline” - it's that simple
➤ No pressure to sell—if a seller declines the offer, we return their items for free.
➤ Payouts happen within 1 business day via Zelle, ACH, or Check (Crypto coming soon!)
With gold prices skyrocketing, sellers need a trusted, transparent and hassle free option to sell by mail.
GoldVara removes the stress of in-person sales and gives sellers a no-hassle way to get a real offer.
Gold has surged in the last 12 months.
At these prices, people need a fast, fair, and trustworthy way to cash in on gold’s value.
Gold buyers vary in honesty – Some lowball, some play games, and a few operate fairly.
Haggling in person is exhausting – If you don’t negotiate hard, you lose money.
Brand and gemstone value matters – Many buyers ignore this, but it affects what your jewelry is worth.
Shipping your gold can be safer than keeping it at home – Theft, loss, and damage happen more often than people realize.
Choose a buyer with real experience and transparency – That’s what we built GoldVara for.
Let’s get you a personalized estimate.
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Let’s get your gold safely on its way
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Let’s get you a personalized estimate.
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