Effective as of January 2025

We at GOLDVARA d/b/a www.GOLDVARA.com (“GOLDVARA”) have created this privacy policy (“Privacy Policy”) because we know that you care about how information you provide to us is used and shared.

This Privacy Policy relates to the information collection and use practices of GOLDVARA in connection with our online services, which are made available to you through a variety of platforms, including, but not limited to, https://GOLDVARA.com (the “Website”) and our app, which is accessible through tablets, cell phones, personal digital assistants, connected televisions, and other devices (the “App”). The Website and the App are collectively referred to as the “Platform.”

By using our Platform, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

The Information We Collect

Personal Information
When you use our Platform to sell your gold or fine jewelry, sign up to receive our newsletters or product information, or contact us electronically, you may be required to provide us with personal information such as your name, email, and phone number (“Personal Information”). We do not collect Personal Information unless you voluntarily provide it.

Billing Information
If you sell us your diamond or fine jewelry and wish to be paid by direct bank transfer, you will be required to provide certain account details (“Billing Information”).

Geolocational Information
Certain App features are based on your location. With your consent, we may automatically collect geolocation data from your mobile device, wireless carrier, and/or third-party providers. You may decline this, but some features may not function properly without it.

Cookies & Tracking Technologies
We use cookies, pixels, tags, and similar tracking technologies to enhance your experience, analyze site usage, and deliver personalized advertising through platforms like Google Ads and Meta/Facebook.

Cookies may be:
– First-party cookies – Set by us
– Third-party cookies – Set by advertising or analytics providers

Categories of Cookies We Use:
– Essential cookies – Required for core functionality
– Analytics cookies – Help us understand site traffic (e.g., Google Analytics)
– Marketing cookies – Deliver relevant ads across platforms based on your interactions

You can manage your preferences via browser settings or our cookie banner (where applicable). Disabling cookies may impact your experience.

Other Information
We may collect additional information (“Other Information”), including:

From You:
– Diamond or jewelry characteristics (e.g., shape, weight, color, clarity, retail value, appraisal details)
– Hobbies, interests, income range, gender, product preferences
– Other non-personally identifying information

From Your Activity:
– IP address, browser type, language, pages visited, timestamps
– Mobile device details: UUID, platform, carrier, processor specs, camera resolution, network type
– Activity and usage patterns on the Platform

From Cookies:
We collect data via session cookies (expire when browser closes) and persistent cookies (remain until manually deleted). You can disable cookies in your browser, but the Platform may not function properly.

Transaction Information
We collect and retain details related to your transactions processed through the Platform.

Information Collected by or Through Third-Party Advertising Companies
We may share Other Information with third parties to analyze, optimize, and deliver advertising you see on the Platform and elsewhere.

Third-party technologies used may include:
– Cookies
– Pixel tags (web beacons or clear gifs)

These help us and advertisers track which ads brought users to the Platform.

Accessing and Modifying Personal Information and Communication Preferences
If you’ve provided Personal Information, you can access, review, and update it by following instructions on the Platform or contacting us.

You can manage marketing communications by clicking “Unsubscribe” in our marketing emails. You cannot opt out of transactional emails.

How We Use and Share the Information
We use your information to:
– Process transactions
– Improve our Platform and services
– Solicit feedback
– Inform you about our offerings
– Administer promotional programs

We may also:
– Share Personal and Transaction Information with promotional partners
– Aggregate and analyze non-identifying data for business insight
– Share data with affiliates, agents, or contractors (e.g., IT support, marketing services)
– Share with other companies under common ownership
– Use OAuth to let third-party services (e.g., Facebook, LinkedIn) access your data with your permission
– Transfer data in the event of business restructuring or sale
– Disclose when legally required or when necessary to protect GOLDVARA or others

📣 Marketing & Advertising Practices

Use of Hashed and Identifiable Data
We may use hashed (SHA‑256) versions of your contact information (e.g., email) to match you with ad platform profiles (e.g., Google, Meta). These platforms cannot access your actual data.

Consent & Preferences
By submitting your information, you consent to our use of hashed data for marketing unless you opt out.

You may adjust your preferences via:
– Our website’s cookie banner or settings interface
– Browser settings
– Contacting us at [email protected]

We honor Global Privacy Control signals where applicable.

How You Can Opt Out of Ad Personalization
– Google Ads: Google Ad Settings
– Meta/Facebook: Settings & Privacy → Ad Preferences → Your Information
– Other Platforms: Digital Advertising Alliance Opt-Out

You may still see non-personalized ads after opting out.

Data Retention & Refreshing
We refresh marketing data every 90–540 days in compliance with platform policies.

Security & Third-Party Access
We use industry-standard safeguards. Hashed data is shared only with major ad platforms and cannot be reverse-engineered.

Your Rights & Contact Information
Under GDPR, CCPA, CPRA, and other laws, you may:
– Access, correct, or delete your data
– Opt out of targeted ads
– Restrict data processing

To exercise your rights, email: [email protected]

How We Protect Your Information
We take commercially reasonable steps to protect your data, but cannot guarantee full security. Be cautious with any email communications to/from the Platform.

Important Notice to Non-U.S. Residents
Our servers are in the U.S. If you’re outside the U.S., your data will be transferred and processed here.

Children
We do not knowingly collect data from anyone under 13. If you believe a child has submitted data, please contact us and we’ll remove it.

California Residents
Under CA Civil Code §1798.83, California residents may opt out of data sharing for marketing. Email: [email protected] to request disclosure or opt-out.

External Websites
We are not responsible for third-party sites linked from our Platform. Please review their respective privacy policies.

Changes to This Privacy Policy
This Privacy Policy may change from time to time. Continued use of the Platform constitutes acceptance of updates. Please review periodically.

How to Contact Us
If you have questions about this Privacy Policy, email us at [email protected]