We Built GoldVara Because the Industry Wasn’t Honest Enough
For nearly two decades, our founder, Steven Madar, worked directly with gold sellers in New York City’s 47th Street Diamond District. He bought thousands of gold pieces, heard thousands of stories, and saw how most sellers were left confused, rushed, or taken advantage of.
Steven co-founded two 5-star rated buying companies: Global Gold & Silver in 2007, and TruVal in 2018. These companies helped thousands of people convert old jewelry into money they could actually use. But in all that time, one thing never changed: gold buyers rarely showed how they arrived at their offers.
GoldVara is a mail-in gold jewelry buyer that does what others don’t: we publish our prices, give you an itemized breakdown, and back it all with a price match guarantee. We don’t do lowball offers, gimmicky bonuses, or pressure tactics. We believe in honest payouts, clear communication, and protecting your valuables every step of the way.
Whether you’re selling a broken bracelet, a full collection, or a luxury piece with real value, we make sure you know what you’re getting—and why.
We take the risk and confusion out of selling your gold. No negotiating. No guessing. Just a fair deal the first time.
You don’t need to drive to a jewelry store. You don’t need to fight for a better price. With GoldVara, you get the right price the first time.
“Vara” is an old Spanish word for a measuring stick. In other words, a standard. GoldVara exists to set the new standard for fairness, clarity, and trust in gold buying.
If you’re ready for an honest offer, we’re here for it.
© All Rights Reserved 2025
Let’s get you a personalized estimate.
"*" indicates required fields
Let’s get your gold safely on its way
"*" indicates required fields
Let’s get you a personalized estimate.
"*" indicates required fields