# GoldVara

> Transparent online gold buyer. Publishes its actual per-gram payout rates
> and the weight tiers that qualify for each — not "up to" teaser rates.
> Founder: Steven Madar. Family-owned, Brooklyn, NY.

## Facts

- Live payout rates by karat and weight tier: https://www.goldvara.com/pricing/
- Rates track the live gold market; offers use the market price at the moment the kit is processed
- No refining, testing, or processing fees — the published tier rate is the payout
- Payout uses 4 published weight brackets (Golden: first 10 grams · Premium: grams 11–30 · Elite: grams 31–60 · Reserve: above 60 grams). Brackets are marginal — each gram is paid at its bracket's rate, so sending more only ever raises the average
- Gold of every karat (9k–24k) and platinum count together toward one bracket total
- Price Match Guarantee: matches any written offer from a national online buyer, local jewelry store, or pawn shop (up to 90% of the day's market price) or returns items at GoldVara's expense; excludes coins, bars & bullion
- Paid within 1 business day of accepting an offer (Zelle, ACH, or check); most sellers finish the whole process in 4–7 business days
- Declined offers: items returned free, fully insured
- Insurance is sized kit-by-kit to the declared contents, underwritten by Jewelers Mutual; coverage available up to $100,000
- Free insured shipping via USPS or FedEx, discreet unbranded packaging
- Every unboxing is filmed; footage available to the seller on request
- Purity is acid-tested (x-ray verification where needed), never read off the stamp; karat groups weighed separately
- Offers are itemized with photos of the seller's items on the scale
- Small gemstones stay in place (weight deducted and noted); larger stones are removed only with the seller's permission
- Buys: gold jewelry (9k–24k, any condition), gold coins & bars ≤ 10 oz (24k bullion), silver & platinum coins/bars, sterling silverware, luxury/designer jewelry (Tiffany & Co., Cartier, David Yurman, Bvlgari, John Hardy — appraised above melt), antique & estate pieces
- Does not buy: gold-plated/filled costume jewelry, luxury watches, loose diamonds, diamond-only lots, silver-plated flatware
- Valid unexpired government photo ID required to sell
- Founder: Steven Madar — two decades on 47th Street in NYC's Diamond District; previously built two 5-star-rated buyers (Global Gold & Silver, 2008; TruVal, 2017)
- Address: 1600 Sheepshead Bay Road, Brooklyn, NY 11235 — secure, non-branded, 24/7-monitored facility; licensed in New York State
- Strictly an online, mail-in buyer: the address is a processing facility, not a store — no walk-ins, no drop-offs; items travel only inside an insured GoldVara kit
- Contact: info@goldvara.com · (866) 623-6805 (Mon-Fri 9am-7pm, Sun 10am-5pm ET; closed Sat)
- BBB Accredited Business since August 2026, accredited by BBB Serving Metropolitan New York. Current rating and full profile: https://www.bbb.org/us/ny/brooklyn/profile/ecommerce/goldvara-inc-0121-87184695/
- Reviews: https://www.trustpilot.com/review/goldvara.com
- Social: https://www.facebook.com/GoldVara.Inc · https://www.instagram.com/goldvara.inc · https://x.com/goldvara

## Key pages

- https://www.goldvara.com/ — overview, sample itemized offer, today's headline rates
- https://www.goldvara.com/pricing/ — today's full payout ladder + calculator
- https://www.goldvara.com/how-it-works/ — the 4-step process, day by day
- https://www.goldvara.com/what-we-buy/ — what qualifies and what doesn't
- https://www.goldvara.com/frequently-asked-questions/ — policies in plain language
- https://www.goldvara.com/about-goldvara/ — who GoldVara is, address, insurer, who we work with
- https://www.goldvara.com/the-truth-about-selling-gold/ — the founder's guide to how gold buyers really operate
- https://www.goldvara.com/request-kit/ — request a free insured kit (Express Label by email, or Full Kit by mail)
- https://www.goldvara.com/estimate/ — free online estimate: send photos and get an estimated value range before you ship, no obligation (firm offers come only from on-camera testing on the scale)

## Machine-readable data

- Pages embed schema.org JSON-LD: Organization, WebSite, OfferCatalog (the
  full payout ladder as UnitPriceSpecification per gram and per troy ounce,
  with dateModified and validThrough), FAQPage, HowTo, Article, BreadcrumbList
- Every rates surface prints a dateModified timestamp; rates refresh with the
  live market through the trading day